Can the Samsung Galaxy Z Flip5 beat the small Chinese foldable phones in China?
Recently, Samsung announced its new Galaxy Z folding screen series, which includes the large folding Z Fold5 and the small folding Z Flip5.Although the Z Fold5 is just a routine configuration upgrade, the Z Flip5 has attracted more attention with its larger shaped external screen. In terms of configuration, the Samsung Galaxy Z Flip5 is currently the only small folding screen phone with a second-generation Snapdragon 8 that supports IPX8-rated waterproofing, but the other configurations are relatively average, especially the battery capacity of only 3,700mAh and wired charging power of only 25 W. Currently, the starting price in China is 8,499 yuan.
So the question is, with this configuration and price, can the Samsung Galaxy Z Flip5 beat the domestic small folding phone in China? Let's take a look at the domestic folding screen phone sales chart for January-May published by Counterpoint, and we found that OPPO's small folding phone sales are far ahead, why? Huawei and Samsung are supposed to dominate the folding screen market, but this year, the fact is that the OPPO Find N2 Flip is leading the second-place Huawei Mate X3 by nearly double the market share. moreover, three of the top five are OPPO and two are Huawei. Here's why.
There's no denying that the timing of the OPPO Find N2 Flip's release had an impact on its sales. This product was released in mid-December last year, and this statistic happens to include the OPPO Find N2 Flip's launch cycle. But at the same time, it can't be denied that the market wouldn't have given it such a high level of recognition without the strength of a good product. In my opinion, the reason why OPPO Find N2 Flip is successful is that it is able to meet the needs of more people. It has a sophisticated appearance, which meets the fashion needs of the crowd; high-end configuration and optimization, which meets the parameter seekers and pragmatists; and a friendly price, with a starting price of 5,999 yuan, which is comparable to that of ordinary flagship models. It's no surprise that Huawei took three of the top five spots. According to CINNO, Huawei topped the list last year with a share of 51%, while Samsung came in second with 22.8%. In March this year, Huawei Mate X3 was in short supply as soon as it was launched.
The reason why Huawei has a high market share in the folding screen market is easy to understand. Despite the higher price, Huawei's folding screen products are still loved by the public thanks to its brand influence and excellent product technology. Through the analysis of OPPO and Huawei, we can draw two conclusions: first, as a super high-end product, in order to sell well at a high price, the brand itself needs to have a higher influence; second, if the brand does not reach the level of making consumers buy when they see it, then the folding screen product needs to have a strong appeal in all aspects.
So is there any hope for the Samsung Galaxy Z Flip5 to overtake OPPO and Huawei? Possibly, but only if the price is higher than the $XXXX small folding screen phone. In terms of product configuration, despite the Samsung Galaxy Z Flip5's advantages in terms of chip and external screen size, there are shortcomings in terms of battery capacity and charging power, which will deter parameter seekers and pragmatists. In my opinion, the OPPO Find N2 Flip's uncompromising configuration and increased investment in R&D is one of the reasons for its good sales. In the interview after the conference, Li Mingyang, head of OPPO's innovative product team, revealed that, in fact, OPPO had made a small folding screen phone with a battery capacity of 3900mAh inside 2021, but it was decisively rejected by Liu Zuohu, "If it can't be done with 4000mAh, it's not allowed to talk to him with this project ". He also said, "We also looked at the feedback of some competitors in the market, people are very disgusted with this point, so we attach great importance to this point." From a product innovation perspective, the Samsung Galaxy Z Flip5 doesn't really have a unique and eye-catching selling point. Large screen?vivo has a horizontal large screen product, moto has a dug hole large screen product, and the price is more affordable; external screen adaptation?OPPO and vivo both put a lot of effort in lightweight scene optimization, and moto provides full functionality.
From the price point of view, the starting price of 8,499 yuan has already discouraged consumers with a low budget but interested in a small folding screen. From the brand point of view, Samsung has a certain influence in the domestic high-end market, which is an opportunity that Samsung can really seize. As long as the product is properly designed, with advantages that can be taken out to say (such as the chip), and not depreciate in the process of use, for the pursuit of fashion, the product configuration is not very concerned about, agree with Samsung's high-end image of the consumer, this is already enough.
Samsung Galaxy Z Flip5 may have some share in the domestic market, but it is not widespread. It will still be difficult to surpass all the national brands and top the charts.
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